Diet coke has named beloved American fashion designer, Marc Jacobs their new creative director for 2013, replacing Jean Paul Gaultier. Looking to be more “colorful” and “fun” the news comes as no surprise, as Jacobs is currently killing it on the runways with his own personal lines and carrying the flag for Louis Vuitton. The Marc Jacobs Diet Coke bottles and cans are called “J’aime les anees 90” or, “I like the 90s,” and have a definite quirky retro look.
