Right now, small business owners are so focused on creating digital marketing strategies that many tend to forget just how effective traditional marketing tactics can be. Sure, Facebook ads and content marketing can help boost your brand awareness specifically to targeted customers, but what about potential customers right in your community?
Utilizing traditional marketing tactics along with digital marketing campaigns is extremely effective when it comes to bringing more awareness to your small business and attracting customers. One of these proven traditional strategies is through custom print banners.
In this article, we’ll discuss why your small business should start using them and best practices.
Purchasing a custom banner for your small business is a fantastic and cost-effective investment. This one-time expense can last for years as you draw more customers to your business.
Before buying your banner, make sure to shop around your local custom print shops. There are plenty of large online retailers, but it’s the local shops that will give you the attention your business needs. If you’re looking at banners St Louis, for example, visit the printer first to see the quality of the banner. You can’t do that when you blindly order one online!
Your Brand Can Shine
One of the great benefits of having a custom banner for your small business is that you can let your brand shine. Passersby will automatically see your logo and your business’s message.
How does this benefit your business? When people regularly walk by your banner, it will become recognizable to them. This repetition will be ingrained in their minds, and they’ll feel more familiar with your brand, therefore more likely to use your service or buy your product.
Reuse Them and Save Money
Custom banners for your business are the investment that keeps on giving! Since high-quality banners are durable and can withstand weather, you can reuse your banner over and over again.
For example, if you create a banner for a seasonal promotion, such as a semi-annual sale or to celebrate a holiday, you can use it every year. This means you don’t have to purchase a new banner every time Christmas comes around, or you host your regular sales.
You can also create a generic banner with your business’s logo and slogan to be used all year round in almost any situation.
Placement is Everything
Once you have ordered your banner, it’s time to put it up. Don’t hang it just anywhere, though. The placement is crucial to ensure you’re getting the most attention and return on your investment.
We recommend placing it in a highly trafficked area so it receives more exposure. If your storefront is in a downtown area where there are a lot of people walking around, you can simply hang it from the front of your building.
You can even place it away from your business where your target customers may hang out. Don’t be afraid to get creative with the placement, as long as people will see it.
Show Comments (0)